pricing


pricing
pricing pric‧ing [ˈpraɪsɪŋ] noun [uncountable]
1. COMMERCE the prices of a company's products or services in relation to each other and in relation to those of their competitors, and the activity of setting them:

Aggressive pricing (= cheaper prices than its competitors' ) helped increase the airline's passenger traffic by 10% for the year.

• Weak demand for chemical products has led to competitive pricing and poor sales margins.

• the gas industry's new pricing agreement (= arrangement between sellers and buyers )

• The drug company's pricing policies have been the subject of inquiries by a federal grand jury.

• Apple's new, sharply lower pricing strategy fueled an enormous increase in unit sales.

• Pontiac plans to launch a revised ad campaign and pricing structure (= prices in relation to each other ) for next year's models.

ˌcommon ˈpricing LAW COMMERCE
when companies agree to charge the same prices as each other, often illegally:

• Bus operators are prevented from establishing common pricing under legislation that deregulated the bus industry.

— see also price-fixing
ˈdiscount ˌpricing COMMERCE MARKETING
when prices of a company's products are lower than normal:

• Discount pricing that began last summer requires heavy marketing expenditures.

peneˈtration ˌpricing COMMERCE MARKETING
the practice of offering a product at a very low price in order to start selling in a new market so that a market share can be built up
ˈpredatory ˌpricing COMMERCE MARKETING
the practice of selling something for less than it costs to produce. This is often done to increase market share (= a company's proportion of a market) and to drive competitors out of the market:

• They argue that the 10% discount on long-distance calls amounts to predatory pricing against other telecommunications companies.

2. when competitors illegally agree to charge the same price for something; = PRICE-FIXING

* * *

pricing UK US /ˈpraɪsɪŋ/ noun [U] (also product pricing)
COMMERCE, MARKETING the way that a company decides prices for its products or services, or the prices decided: »

Hong Kong's printing industry is renowned for quality, quick delivery, and competitive pricing.

pricing policy/strategy »

The company launched an aggressive pricing strategy to stay competitive.

»

a pricing structure/system

See also COMMON PRICING(Cf. ↑common pricing), DISCOUNT PRICING(Cf. ↑discount pricing), DUAL PRICING(Cf. ↑dual pricing), MARKET-PENETRATION PRICING(Cf. ↑market-penetration pricing), MULTIPLE PRICING(Cf. ↑multiple pricing), PENETRATION PRICING(Cf. ↑penetration pricing)

Financial and business terms. 2012.

Look at other dictionaries:

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  • Pricing — Price Price, v. t. [imp. & p. p. {Priced}; p. pr. & vb. n. {Pricing}.] 1. To pay the price of. [Obs.] [1913 Webster] With thine own blood to price his blood. Spenser. [1913 Webster] 2. To set a price on; to value. See {Prize}. [1913 Webster] 3.… …   The Collaborative International Dictionary of English

  • pricing — pric|ing [ˈpraısıŋ] n [U] the act of deciding the price of something that you sell ▪ a competitive pricing policy …   Dictionary of contemporary English

  • pricing —   Il pricing è l equivalente traduzione in italiano di prezzo …   Glossario di economia e finanza

  • pricing — The setting of selling prices for the products and services supplied by an organization. In many cases selling prices will be based on market prices but in other circumstances pricing will be based on costs, using information provided by the… …   Accounting dictionary

  • pricing — The setting of selling prices for the products and services supplied by an organization. In many cases selling prices will be based on market prices but in other circumstances pricing will be based on costs, using information provided by the… …   Big dictionary of business and management

  • pricing — UK [ˈpraɪsɪŋ] / US noun [uncountable] business decisions that a company makes about the prices it charges for goods or services The banks are revising their pricing policy …   English dictionary

  • Pricing — (ценообразование) процесс определения ставки купона и цены ценных бумаг до их выпуска. По общему правилу, цена финансового инструмента должна быть равна чистой текущей стоимости ожидаемых денежных поступлений по этому инструменту. В контексте… …   Ипотека. Словарь терминов


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